- Models have natural expressions and are not posed. The neutral and uncluttered background lets the focus be on them.
Photography
Photography is a powerful and engaging way to communicate the Canada Post brand. We choose images that are compelling and reflect our values.
Subject matter and composition
Our photography aims to capture real people engaged in authentic experiences. Scenes shouldn’t feel staged or contrived; instead, pick images that depict candid moments. Think of the camera as a passive observer.
When choosing photography, make sure images:
- have one clear focal point and message,
- are clear of clutter or busy backgrounds,
- accurately reflect a lifestyle in Canada.
Remember, less is always more!