Colour
Colour can be used to group content, help users navigate and elicit strong emotion. We achieve this through use of our primary and secondary colour palettes.
Primary colour palette
We use 4 primary colours consistently to build brand recognition: blue, red, white and grey.
Blue is often associated with trust, honesty and professionalism. Red invokes warmth, energy, and excitement. White is a symbol of simplicity, whereas grey creates a neutral, more formal look that complements other colours.
These colours should be featured prominently throughout all digital communications.
Please maintain the following ratios in all digital applications:
- Blue - 20%
- Red - 10%
- White - 60%
- Greys - 10%
RGB 202 38 26 |
RGB 214 44 49 |
RGB 249 233 232 |
|
RGB 4 103 198 |
RGB 54 133 209 |
RGB 155 194 232 |
RGB 229 239 249 |
RGB 0 73 144 |
|
RGB 17 17 17 |
RGB 51 51 51 |
RGB 102 102 102 |
RGB 203 203 203 |
RGB 217 217 217 |
RGB 229 229 229 |
RGB 240 240 240 |
RGB 255 255 255 |