Skip to Main Content

Colour

Colour can be used to group content, help users navigate and elicit strong emotion. We achieve this through use of our primary and secondary colour palettes.

Primary colour palette

We use 4 primary colours consistently to build brand recognition: blue, red, white and grey.

Blue is often associated with trust, honesty and professionalism. Red invokes warmth, energy, and excitement. White is a symbol of simplicity, whereas grey creates a neutral, more formal look that complements other colours.

These colours should be featured prominently throughout all digital communications. Please maintain the following ratios in all digital applications:

Blue - 20%
Red - 10%
White - 60%
Greys - 10%

 

RGB 202 38 26
HEX CA261A

 

RGB 214 44 49
HEX D55148

 

RGB 249 233 232
HEX F9E9E8

 

RGB 4 103 198
HEX 0467C6

 

RGB 54 133 209
HEX 3685D1

 

RGB 155 194 232
HEX 9BC2E8

 

RGB 229 239 249
HEX E5EFF9

 

RGB 0 73 144
HEX 004990

 

RGB 17 17 17
HEX 111111

 

RGB 51 51 51
HEX 333333

 

RGB 102 102 102
HEX 666666

 

RGB 203 203 203
HEX CBCBCB

 

RGB 217 217 217
HEX D9D9D9

 

RGB 229 229 229
HEX E5E5E5

 

RGB 240 240 240
HEX F0F0F0

 

RGB 255 255 255
HEX FFFFFF

 

RGB 202 38 26
HEX CA261A

 

RGB 214 44 49
HEX D55148

 

RGB 249 233 232
HEX F9E9E8

 

RGB 4 103 198
HEX 0467C6

 

RGB 54 133 209
HEX 3685D1

 

RGB 155 194 232
HEX 9BC2E8

 

RGB 229 239 249
HEX E5EFF9

 

RGB 0 73 144
HEX 004990

 

RGB 17 17 17
HEX 111111

 

RGB 51 51 51
HEX 333333

 

RGB 102 102 102
HEX 666666

 

RGB 203 203 203
HEX CBCBCB

 

RGB 217 217 217
HEX D9D9D9

 

RGB 229 229 229
HEX E5E5E5

 

RGB 240 240 240
HEX F0F0F0

 

RGB 255 255 255
HEX FFFFFF

Secondary colour palette

We use our secondary colours to enhance the primary ones. The secondary palette should always complement our core brand colours. It should never dominate or overwhelm the presence of the primary colours. Use secondary colours for special cases such as error messages, notifications and alerts.

 

RGB 9 138 0
HEX 098A00

 

RGB 107 185 102
HEX 6BB966

 

RGB 157 208 153
HEX 9DD099

 

RGB 230 243 229
HEX E6F3E5

 

RGB 255 191 5
HEX FFBF05

 

RGB 255 204 55
HEX FFCC37

 

RGB 255 239 192
HEX FFEFC0

 

RGB 9 138 0
HEX 098A00

 

RGB 107 185 102
HEX 6BB966

 

RGB 157 208 153
HEX 9DD099

 

RGB 230 243 229
HEX E6F3E5

 

RGB 255 191 5
HEX FFBF05

 

RGB 255 204 55
HEX FFCC37

 

RGB 255 239 192
HEX FFEFC0

Digital illustration

Our digital iconography and illustration palette derives from our primary and secondary palettes. Additional shades are used in digital illustration to help enhance the foreground and background. The hues complement the core colours and should never dominate or overwhelm the primary and secondary palette.

Accessibility

Content on our website must be available to all Canadians. Colour plays a vital role in making our content accessible.

At Canada Post, we aim to comply with the Web Content Accessibility Guidelines (WCAG) AA standard. Some users can’t see colour very well or at all. If you plan on using colour to convey important information, please make sure you’re following WCAG’s use of colour.

For users who have low vision and need contrast-enhancing assistive technology, determine if text is readable on backgrounds of different colours by following the contrast minimums outlined by WCAG.